Bridging Digital Narratives with Embodied Experiences

ZHAO  YI

  • Design Researcher & Lecturer
    Exploring Tangible Interaction & Spatial Narratives

  • 19th Asian Games Hangzhou:
    Urban Scenography & Wayfinding Strategy
    2021-2023
    ANFU Gate
    Digital Heritage Reconstruction & VR Narratives
    (Work in progress)
     
    Silent Language:
    Wearable AI Assistant & Interactive Projection
    09.2024-05.2025
    Riva 1920 Centennial Exhibition:
    Narrative Geometry & Spatial Detailing
    2018
    HOYA Vision Experience Center:
    Multisensory Narrative in Clinical Retail
    2023
    Echoes from Northern Shaanxi:
    A Visual Ethnography of Storytelling Heritage
    2025
    Melaleuca Thailand Convention:
     Immersive Brand Narrative & Spatial Installation
    2023
    Decorté Immersive Pop-up:
    Elevating Brand Narrative through Luminous Environments
    2023
    The Triangle Life System:
    Sustainable Earthquake Relief Architecture
    2015


    Selected Professional Works
    (2019-2024)

    CONTACT

    Xi’an ,  China
    zhaogioiayi@gmail.com

    +86 18706113011

    INFORMATION

    A seasoned Digital Media educator and Creative Designer with over 5 years of international industry leadership and 3 years of academic tenure. Currently a Lecturer at Xi'an Eurasia University, my research investigates the synergistic relationship between smart materials, responsive environments, and human emotional resonance.

    As the lead of Seed Lab, I spearhead interdisciplinary pedagogical initiatives that explore the application of AIGC, computer vision, and physical computing in social innovation. My recent academic work focuses on conceptual prototyping to address complex social challenges. These include "Silent Language," an AI-driven wearable system that restores social agency for children with speech impairments through cross-modal mapping; and digital twin reconstructions of the Tang Dynasty’s Anfu Gate, exploring the revitalization of historical urban spaces. Furthermore, I utilize visual ethnography to document Intangible Cultural Heritage, examining the narrative reconstruction of traditional practitioners—such as the performers featured in Black Myth: Wukong—within the contemporary digital landscape.

    Prior to my academic career, I served as Design Director, leading the winning proposal for the urban landscape enhancement of the Hangzhou Asian Games Main Stadium ("The Big Lotus"). My professional portfolio includes over 50 international commercial and cultural projects across Singapore and Southeast Asia, spanning scenography, pop-up environments, and large-scale events. Holding an MA in Interior Design from Nuova Accademia di Belle Arti (NABA), I am adept at synthesizing macro-strategic logic with micro-humanistic narratives. I am now seeking a PhD candidacy to further research systemic architectures for responsive environments, focusing on how technology empowers inclusive design and cultural sustainability.
     
    EXPERIENCE
    Lecturer, Digital Media Arts
    2023.09 – Present
    Eurasia University, School of EAD
    Art and Design | Xi'an, China
    
    Design Director
    2021.06 – 2022.07
    Xincaifeng Advertising Co., Ltd. |
    Hangzhou, China
    
    Event Designer
    2019.02 – 2021.05
    Blackvine Pte Ltd | Singapore
    
    
    EDUCATION
    Nuova Accademia di Belle Arti
    (NABA) | Milan, Italy
    Master of Arts, Interior Design
    2017.02 – 2018.12
    
    Beijing Forestry University
    Bachelor of Arts, Environmental Art Design
    2012.09 – 2016.07
     
    SELECTED ACHIEVEMENTS
    Individual Honors
    
    Winning Bid Designer, Hangzhou Asian Games 
    Main Stadium ("The Big Lotus") Landscape Design 
    2021
    
    Project Grant Awardee, Ministry of Education 
    Industry-Academia Collaboration Project
    2023-2025
    
    
    Teaching & Mentoring Honors
    
    Bronze Award (Provincial Level),11th National 
    University Students' Digital Media Technology Works
    and Creative Competition
    2023
    
    Award for Excellence in Supervision, 
    G-CROSS AWARD(International)
    Dec 2024
    
    Outstanding Instructor Award,Hong Kong 
    Contemporary Design Awards
    Jun 2025
    
    Bronze Award (Instructor), Britain International 
    Creative Competition(BICC)
    Aug 2025
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