ZHAO YI
Exploring Tangible Interaction & Spatial Narratives
Urban Scenography & Wayfinding Strategy
2021-2023
Digital Heritage Reconstruction & VR Narratives
(Work in progress)
Wearable AI Assistant & Interactive Projection
09.2024-05.2025
Narrative Geometry & Spatial Detailing
2018
Multisensory Narrative in Clinical Retail
2023
A Visual Ethnography of Storytelling Heritage
2025
Immersive Brand Narrative & Spatial Installation
2023
Elevating Brand Narrative through Luminous Environments
2023
Sustainable Earthquake Relief Architecture
2015
(2019-2024)
CONTACT
Xi’an , China
zhaogioiayi@gmail.com
+86 18706113011
INFORMATION
A seasoned Digital Media educator and Creative Designer with over 5 years of international industry leadership and 3 years of academic tenure. Currently a Lecturer at Xi'an Eurasia University, my research investigates the synergistic relationship between smart materials, responsive environments, and human emotional resonance.
As the lead of Seed Lab, I spearhead interdisciplinary pedagogical initiatives that explore the application of AIGC, computer vision, and physical computing in social innovation. My recent academic work focuses on conceptual prototyping to address complex social challenges. These include "Silent Language," an AI-driven wearable system that restores social agency for children with speech impairments through cross-modal mapping; and digital twin reconstructions of the Tang Dynasty’s Anfu Gate, exploring the revitalization of historical urban spaces. Furthermore, I utilize visual ethnography to document Intangible Cultural Heritage, examining the narrative reconstruction of traditional practitioners—such as the performers featured in Black Myth: Wukong—within the contemporary digital landscape.
Prior to my academic career, I served as Design Director, leading the winning proposal for the urban landscape enhancement of the Hangzhou Asian Games Main Stadium ("The Big Lotus"). My professional portfolio includes over 50 international commercial and cultural projects across Singapore and Southeast Asia, spanning scenography, pop-up environments, and large-scale events. Holding an MA in Interior Design from Nuova Accademia di Belle Arti (NABA), I am adept at synthesizing macro-strategic logic with micro-humanistic narratives. I am now seeking a PhD candidacy to further research systemic architectures for responsive environments, focusing on how technology empowers inclusive design and cultural sustainability.
EXPERIENCE Lecturer, Digital Media Arts 2023.09 – Present Eurasia University, School of EAD Art and Design | Xi'an, China Design Director 2021.06 – 2022.07 Xincaifeng Advertising Co., Ltd. | Hangzhou, China Event Designer 2019.02 – 2021.05 Blackvine Pte Ltd | Singapore EDUCATION Nuova Accademia di Belle Arti (NABA) | Milan, Italy Master of Arts, Interior Design 2017.02 – 2018.12 Beijing Forestry University Bachelor of Arts, Environmental Art Design 2012.09 – 2016.07
SELECTED ACHIEVEMENTSIndividual Honors
Winning Bid Designer, Hangzhou Asian Games
Main Stadium ("The Big Lotus") Landscape Design
2021
Project Grant Awardee, Ministry of Education
Industry-Academia Collaboration Project
2023-2025
Teaching & Mentoring Honors
Bronze Award (Provincial Level),11th National
University Students' Digital Media Technology Works
and Creative Competition
2023
Award for Excellence in Supervision,
G-CROSS AWARD(International)
Dec 2024
Outstanding Instructor Award,Hong Kong
Contemporary Design Awards
Jun 2025
Bronze Award (Instructor), Britain International
Creative Competition(BICC)
Aug 2025